Meet the Artist
Wes Norman
// TATTOO ARTIST, PIERCER, OWNER
Wes began his body art journey in 1994 as a body piercer, at a time when body modification was still emerging. Recognizing the growing demand for skilled artists, he transitioned to tattooing in 1998 and opened the first Valhalla studio in 2000, carving out his unique path in the tattoo community.
Wes believes tattoos are significant markers of life experiences, with each piece reflecting the client’s personal story. This philosophy drives him to explore a wide range of styles, from traditional to contemporary, ensuring every tattoo is distinctive and resonates with individual narratives. His eclectic approach allows him to adapt to various artistic preferences, making each tattoo a true expression of the client’s vision.
A key aspect of Wes’s practice is his commitment to high-quality work. He prioritizes collaboration with clients, encouraging them to share reference photos and inspirations during consultations to foster a co-creative environment. Wes views the tattooing process as a shared journey, empowering clients to actively participate in their designs and feel connected to the final artwork.
Communication is central to Wes’s approach, ensuring clients feel informed and comfortable throughout the entire process. From initial consultations to aftercare, he is dedicated to addressing any questions or concerns, building trust and ensuring a positive experience. This transparent dialogue helps clients make informed decisions, leading to tattoos they cherish for a lifetime.
In addition to crafting new designs, Wes finds fulfillment in revitalizing old tattoos, transforming poorly executed pieces into stunning artworks. He embraces fresh ideas and trends while ensuring each piece maintains its uniqueness and personal significance. Whether creating vibrant sleeves or reworking existing tattoos, Wes’s passion for his craft shines through in every custom piece, leaving a lasting impact on his clients’ life stories and celebrating their individual journeys.

Melly Norman
// PIERCER, STYLIST
Melly is a skilled body piercing professional who has honed her craft under the expert guidance of her husband, Wes. With a passion for body art and a commitment to client safety, she has quickly become a standout in the industry. Known for her friendly demeanor and exceptional precision, Melly fosters a welcoming environment where clients can comfortably express themselves through body jewelry.
Gina Noyce
// TATTOO ARTIST
Gina blends a passion for dark aesthetics with exceptional skill, specializing in dark realism, floral designs, and dot work. Since starting her career in Phoenix in 2018, she has focused on bringing clients’ visions to life, often reflecting personal journeys. Committed to quality and client satisfaction, she upholds high standards to ensure every tattoo experience is meaningful.
Grey
// TATTOO ARTIST
Inspired by iconic tattoo shows and a passion for art, Grey creates unique designs that blend complexity and simplicity. Starting her journey at 18, she excels at bringing clients’ visions to life while ensuring comfort and satisfaction through consultations and strict hygiene standards. With a focus on open communication and personalized service, Grey turns meaningful stories into stunning body art.